The Fine Life

In March 2020, we were ready to produce the new “The Fine Life” campaign when COVID hit.

So we went back to empty Google Docs with a double challenge: What was the right thing to say, and how could we redefine The Fine Life in this new world? Like everything in life, we realized it all comes down to perspective.

The rest was history. We became a cultural movement with half of the country tweeting his dialogues and HOLA! featuring Bad bunny’s outfit as the best halloween Costume of 2020, oh and the gifs we made with this campaign have been used more than 1million times!